Revamped Flavor for Allen’s Snakes Alive: Discover the New Taste!

By Thomas Oakley-Newell | February 18, 2025

Are you ready for a sweet surprise? Allen’s is set to unveil a new flavor for one of its least popular Snakes Alive snakes on March 1, 2025, in a special event at Robertson Park, Orange, NSW. And trust us; you won’t want to miss this tasting!

The Taste Test Event

Join comedian and avid lolly lover Tanya Hennessy as she hosts the delightful event. Attendees will have the exclusive opportunity to sample a revised version of the orange Snakes Alive, which many have surprisingly found out is actually apricot-flavored.

Hennessy, an outspoken fan of the brand, expressed her astonishment: “It’s no secret I’m a big Allen’s fan, but even I was surprised to find out the orange Snakes Alive is apricot-flavored. After tasting a new flavor, I can’t wait to see what my fellow lolly lovers think!”

A Surprising Discovery

Did you know that research shows 84% of Australians were unaware of this unique flavor twist? Social media has lit up with fans sharing their shock and excitement. One social media post exclaimed, “Did YOU know that the ORANGE ALLEN’S SNAKE IS… APRICOT FLAVOUR?!?”

Why the Change?

Melanie Chen, Head of Marketing Confectionery at Nestlé, revealed, “Our orange snake has been a hot topic amongst Allen’s fans for years. As it ranks as the least popular flavor, we’ve listened to our loyal fans and have been working hard to perfect the flavor for our passionate lolly lovers.” With a blend of fan feedback and innovation, the new flavor is set to delight both longtime fans and curious taste testers alike!

Participate and Win!

The taste test will run from 10 AM to 1 PM, but if you can’t make it, don’t fret! You can still enter to win one of 150 limited-edition Snakes Alive bags featuring the newly revised flavor. Don't miss your chance to be part of this exciting change!

Stay tuned to taste the new Snakes Alive flavor and join the conversation! Your taste buds will thank you!