Chocolate Indulgence

Goody Goody Gum Drops has played a pioneering and influential role in the Australian online confectionery market since its founding in 2006.  While primarily known as an "online lolly shop," its contribution to supplying quality chocolate online is significant in several key areas:

Pioneer of Online Confectionery Retail

Established in 2006, Goody Goody Gum Drops was Australia's second-ever online confectionery store.  At a time when buying sweets online was a novelty, the company helped legitimize and popularize the e-commerce model for treats, making a vast array of products accessible to Australians regardless of their location.

Champion of Australian-Made Premium Chocolate

A core part of their mission has been promoting local manufacturing. The company proudly stocks the "Chocolate Indulgence" range, which consists of premium quality, Australian-made chocolates sold in bulk.  They claim to offer the best range of Australian-made bulk chocolates and boiled lollies of any online shop in the country, providing a platform for local chocolatiers to reach a national audience at wholesale prices. 

Innovation in Product Variety

Goody Goody Gum Drops has driven innovation in the chocolate sector by introducing unique products to the Australian market:

• Single-Coloured Chocolate: They were the first to sell single-coloured Australian-made chocolate balls and drops (similar to M&Ms or Smarties but in specific colors).  This innovation was crucial for event planners, weddings, and corporate functions needing specific color themes.

• Bulk Accessibility: They democratized access to bulk chocolate, allowing both businesses and individual consumers to purchase large quantities of premium chocolate at trade prices, a model that was previously difficult to access online.

Leadership in Ethical and Vegan Chocolate

In recent years, particularly leading into 2026, the company has positioned itself as a 

leader in the vegan chocolate movement in Australia.  They have expanded their "Chocolate Indulgence" range to include ethically sourced, plant-based dark chocolates, catering to the growing demand for sustainable and cruelty-free treats. Their commitment includes carbon-neutral delivery and partnerships with tree-planting initiatives like SPROUT.

How do Goody Goody Gum Drops chocolate prices compare to others?

Goody Goody Gum Drops generally offers significantly lower prices than supermarkets and other online retailers, particularly for bulk purchases and their exclusive "Chocolate Indulgence" range. 

Price Comparison vs. Competitors

The company explicitly markets its pricing as wholesale-level, even for individual consumers. 

• Vs. Other Online Stores: Goody Goody Gum Drops claims their stand-up pouch packs are up to 82% cheaper than competitors.  For example, they sell specific pouch packs for $6.55, whereas other retailers charge $11.95 for the identical product. 

• Vs. Local Retailers: Customer testimonials indicate their bulk chocolate (e.g., coated coffee beans) can be half the price of local specialty stores.  One comparison noted a local store charging $80.00 per kg (approx.  $8/100g), while Goody Goody Gum Drops offered superior quality at roughly $40.00 per kg. 

• Supermarkets: While supermarkets like Coles and Woolworths may have competitive prices on small, standard bars (e.g., Cadbury or Nestlé) during sales, Goody Goody Gum Drops is vastly cheaper for bulk quantities (1kg–5kg boxes) which are rarely stocked in standard grocery aisles. 

Bulk and Trade Pricing Model

A key differentiator is their pricing structure:

• Consumer = Trade Price: Unlike many suppliers that reserve low prices for businesses, Goody Goody Gum Drops allows normal consumers to buy at the same trade prices as businesses for most products. 

• Volume Discounts: Prices drop significantly with volume. For instance, chocolate coated raspberry jellies are approx. $10.95 per 250 Gm, but buying larger boxes (e.g. 7kg or 10kg) reduces the cost per kilogram further. (e.g. $8.20 per 250 Gm)

• Reseller Program: Registered confectionery re-seller businesses with an ABN can access additional wholesale discounts on chocolate and some other products, provided they meet a minimum monthly spend and order minimums.